*Dan Kennedy, probably the most highly recognized marketing expert in the world, teaches that marketing is the cornerstone of any successful business, and he’s right. Let’s face it, it really doesn’t matter what product or service you are selling unless you have a buyer. If your mindset doesn’t embrace that fact, you will probably spend
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Most people like being in their comfort zone. They’re not willing to put up with short-term sacrifices for long-term benefits. The avoidance of short-term pain is more motivating than the desire for long-term pleasure and benefits. That’s why so many people struggle with exercising, weight loss, and trying to stop smoking. But when the day
Several years back, my wife and I used to frequent a small Italian restaurant on a weekly basis (yes, weekly). It was a ritual. During one of our visits there, I decided to order a small side dish of pasta, instead of the large entrée portion, along with my eggplant parmesan. When I asked the server
Ever wonder why some of your emails get read and others don’t. AWeber, one of the internet’s premier e-mail marketing firms, recently explained why. Don’t use ALL CAPS. This triggers spam filters and can cause your emails to get filtered to the spam folder. Keep it under 71 characters. However, the most-opened subject lines are between 50 and
If you’re like most, you have a love hate relationship with email. It’s most everyone’s nemesis. Many of us tend to act like Pavlov’s Dog when it comes to email. We “hear it” pop into our inbox or phone… and we go nuts, running to read this urgent earth shattering news from the boss, a client,
Here’s something to think about…what have you personally done lately to protect your greatest asset? Let me ask you… Do you have a formal (or any) recognition program for your employees? When was the last time it was updated? Do you ask your employees what they value, or do you come to those conclusions in a vacuum?