All too often when meeting with my clients, I hear them talk about the latest and greatest marketing initiatives they’re working on to attract new clients/customers. While that’s clearly important, a more productive path is to build upon your already solid existing clients/customers. These are people who already know you, and value your product or
I’m Sorry…I’m Sorry…I’m Sorry. It just seems to come blurting out, almost uncontrollably, even though in many cases we didn’t do anything wrong. A colleague of mine, Ron Friedman recently shared an article from FAST COMPANY that explains why. I thought it was worth passing along because saying “I’m Sorry” too often, or at inappropriate times,
Over the next few weeks, as you enter the home stretch of 2017, my plan is to provide you each week with a Key Action Step/Suggestion that I hope will have a major positive impact on your business. Take a few minutes and read each week’s Action Step/Suggestion thoroughly… Decide how to best utilize the Action Step/Suggestion… And then MAKE
*Dan Kennedy, probably the most highly recognized marketing expert in the world, teaches that marketing is the cornerstone of any successful business, and he’s right. Let’s face it, it really doesn’t matter what product or service you are selling unless you have a buyer. If your mindset doesn’t embrace that fact, you will probably spend
Most people like being in their comfort zone. They’re not willing to put up with short-term sacrifices for long-term benefits. The avoidance of short-term pain is more motivating than the desire for long-term pleasure and benefits. That’s why so many people struggle with exercising, weight loss, and trying to stop smoking. But when the day
Several years back, my wife and I used to frequent a small Italian restaurant on a weekly basis (yes, weekly). It was a ritual. During one of our visits there, I decided to order a small side dish of pasta, instead of the large entrée portion, along with my eggplant parmesan. When I asked the server