If you asked your sales and marketing teams what matters most to your customers, would their answers be the same as what your customers say? There’s a big difference between hearing what a customer says and really listening to understand what they mean. Have you ever said in exasperation “you may be hearing me, but

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What Matters Most

Benjamin Franklin said “If we take care of the minutes, the years will take care of themselves”. One Minute. It doesn’t seem like much. However, don’t underestimate the cumulative effect of each minute, and don’t underestimate its “value”. Let’s suppose, for example, a minute is worth a penny. You see a penny lying in the street,

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Don’t have enough time?