Many people are in the habit of making lists, and let’s face it, it’s highly desirable to get things you want to accomplish written down. When handled properly, I highly subscribe to it. However, a problem arises when list-makers spend all of their time composing lists, to the sacrifice of actually taking action. How many
As your business grows, it can be easy to let your marketing get stale. Your message may change as your business changes. This can leave your prospects feeling confused. Confusion leads to apathy and a decline in conversions and sales. The good news is that a few steps can help you bring the shine and
I’ve been fortunate to know some great experts who share with me unique ways technology can help us to be more effective. This month’s technology insight comes from my colleague David Fields*. TimeSnapper is a Software program that captures everything you do on your computer. It helps you to see what you really did over the past week
All too often when meeting with my clients, I hear them talk about the latest and greatest marketing initiatives they’re working on to attract new clients/customers. While that’s clearly important, a more productive path is to build upon your already solid existing clients/customers. These are people who already know you, and value your product or
*Dan Kennedy, probably the most highly recognized marketing expert in the world, teaches that marketing is the cornerstone of any successful business, and he’s right. Let’s face it, it really doesn’t matter what product or service you are selling unless you have a buyer. If your mindset doesn’t embrace that fact, you will probably spend
Ever wonder why some of your emails get read and others don’t. AWeber, one of the internet’s premier e-mail marketing firms, recently explained why. Don’t use ALL CAPS. This triggers spam filters and can cause your emails to get filtered to the spam folder. Keep it under 71 characters. However, the most-opened subject lines are between 50 and