It’s very easy to get caught up in all the daily minutia (stuff) of operating a successful business. Let’s face it, if you don’t get all that “stuff” done, the walls could come tumbling down (not really)…but I know you sometimes think that’s the case.
As the leader of your business, I’m sure you want to know if your best clients were secretly unhappy. While it may not be in the forefront of your consciousness, the truth of the matter is your competition is actively thinking of ways to steal your top clients away from you. I know you assume your team is properly taking care of these clients, but do you know for sure? I doubt it.
So my question for you today is…When was the last time you PERSONALLY CALLED your top 20 clients, told them how much you appreciate their business, and asked “is there anything we could be doing better to serve you?”
You’d be amazed at what a call like that can do to help solidify your relationship, and possibly uncover something that was going unrecognized. Hearing from you conveys that your company really cares!
This simple form of sincere thanks goes a long way toward making these clients feel valued, respected, and prized. It’s simple common sense, but it’s not easy to remember. So if you’re not doing this, you may want to set a reminder on your calendar to do it at least twice a year. It will go a long way to making your business more successful, and possibly keep you from losing one of your most valuable clients.
As always, have a great week!
Henry