Over 29 million people have viewed this groundbreaking “classic” TED Talk. Your marketing message is the key to moving your business forward. Every successful business sector leader understands this concept…APPLE, NORDSTROMS, STARBUCKS, and the list goes on.
When most businesses try to sell their products or services, they usually communicate all the FACTS about their product or service. They communicate from the outside in….from the WHAT to the HOW, to the WHY. Very few businesses can clearly articulate WHY they do WHAT they do, because the WHY questions is all about emotions and feelings. If your marketing is focusing on FACTS, you’re missing the mark.
If you have never watched this 18 minute TED Talk, do yourself a favor….find a quite place and listen. It could change the trajectory of your business.
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
Can you explain your WHY?